About The Project
I created iMed, a medicine delivery service app that delivers your medicine to your doorstep within 24hrs. This app caters to various user profiles in need of ordering medicines for their ailments. This app allows users to
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Search for medicines
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Order medicines
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Get basic information about medicines
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Compare alternative options available for the medicines
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Provide order tracking information
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Live chat a physician for advice
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To buy prescriptive medicine
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Scan and upload prescriptive medicine documents.
My Role
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Design Strategy
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User Research (Profiles)
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Field Studies
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Personas & Scenarios
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Task Flows
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Information Architecture
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Wireframes
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UI Design & Prototyping
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Style Guides & Icon Designs
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Usability Testing
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PET Tools
The Problem
iMed is a newly established brand; hence they need to promote their brand awareness. On the other hand, many iMed’s competitors are well-established companies Online and Off-line.​
The Solution
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To design the user experience and interface to ensure that it helps to increase conversion rates while encompassing best-in-class usability and aesthetics across the app interface
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Add in new features and trust markers to win the users’ trust
Design Objective
empathize
Through empathy, we are able to put ourselves in other people’s shoes and connect with how they might be feeling about their problem, circumstance, or situation. I drafted interview scripts and conducted interviews with 3 different target audience identify in the design strategy stage.
Design Strategy
Users Profiles
Define
Creating User Persona
I’ve created a persona representing a real user, this can help us to focus on the user’s goals and needs when using the medical app.
ideate
Task Flow: For Scenario 1
Task Flow: For Scenario 2
Information Architecture
Sketches
prototype
Style Guide
Low Fidelity - XD
marketing & social media campaigns
WHAT I HAVE LEARNT
Reflection
This is my first UX/UI project using XD to do the prototype. I use an iterative design approach for this project to deliver a great user experience. This project allows me to cover the entire user-centred Design lifecycle - from strategic positioning and research to designing the interaction for products and services. The other takeaway for me is learning how to apply PET tools appropriately. When people trust the information and choices presented, they are less likely to feel a need to go elsewhere. A good way to retain the users and convert them to become our loyal users.
